Most Common Calls to Action in 2021
A well-placed call to action can drive customers to your businessincrease interest in your brandCalls to action can be found in traditional marketing (on billboardsTV ads)within the digital realms of social mediasearch engine pagesHowever, you need to know the right call to action to win over your customers, otherwise, they won’t buy from youHere are the most common CTAs in 2021how you can build them into your marketing materials.
Click Here
A click is still one of the most powerful metrics on the webAt our current pace, humans are responsible for more than 2.5 quintillion bytes of data created each dayThese are images, tweets, posts, links,other bits of informationYour challenge, as a brand manager, is to make your content stand out.
A click is proof that a potential customer was interested in your brandwanted to learn moreCustomers can click to your website or into your appThey can move deeper into the sales funnelincrease the chances that you convert them into customers.
Make sure your marketing materials serve a purposecontinue to drive traffic to your web pagesproducts.
Call Today
Marketers continue to tap into the popularity of landlinesmobile phone use in their calls to actionThis is a great CTA to add if you are trying to connect with audiences in a local areaYou can set your client up with 1300 numbers that are easy to rememberhighly trusted.
Don’t just include the phone number in your call to actionTell customers how the call can help themFor example, your customers can make an appointment, receive a free consultation, or request information about your productsAlso, let them know that you have a toll-free phone number, so customers won’t have to pay to connect with your brand.
Buy Now
Impulse buys account for a significant portion of sales for businessesYou might grab a candy bar at the grocery store or add an accessory while shopping for clothesOnline, website developers work to lower barriers to buy items to trigger this impulse responseIf you can quickly buy an item, then there’s a greater chance you will make a purchase before you have time to overthink it.
Consider adding “buy now” buttons to your websiteon your social pages like Facebook or InstagramYou can also use a single-page checkout to help people buy your products faster.
Learn More
Some of your calls to action might tie directly to sales, but others might serve a more informational purposeNot every purchase can be made in a few secondsYou likely spend more time considering the cost of a new car over the price of a pack of gumHigher-priced items tend to have longer customer journeys and more complicated sales funnelsInstead of asking people to buy, you can use a “learn more” call to action.
For example, a cruise line might call on potential travelers to learn more about their upcoming destinationsthe different cabin options availableThen, on the website, the cruise company would use a CTA to encourage customers to book an upcoming voyage.
Know where your customers fall on their sales journey so you can create effective calls to action that win them over.
Adding a call to action in your marketing materials can help you grow your salesWhether you are adding a “buy now” button to your mobile app or connecting with customers on a landline, always keep in mind how you can close a sale.
