Customer Engagement Strategy: All the Basics you Need to know.
A business, be it big or small, requires customers – both new as well as oldIt is easy to gather new customers, by using different advertising techniques you can attract lots of new customers into investing in your product.
When it comes to retention, it takes more than just a few adsThe relationship grows with mutual trustloyaltyIt takes a lot of time to build trust between youyour customer to stay loyal to younot shift to another brand.
Before we indulge in understanding different engagement strategies, let’s talk about…
What is a Customer Engagement Strategy?
It is a plan to enhance the customer’s experience with the usage of the productThe customer engagement strategy is when the client is not only happy with the commodity but also how the brand made them feel while & after using it.
In 2021, customer experience is the number 1 reason for anyone to choose a particular brandPeople’s review of your brand gives you the place where you stand amongst the competitors.
Thus, the quality of customer relations plays a significant role in recommending you to their familyfriendsWith the advancement of technology, people have gone pretty traditional when it comes to choosing their brandIt is not about how grandiose the advertisements are but how exceptionally it is well receivedshared.
The Relatability Factor:
People these days seldom bother about who endorses the brand rather they are much invested in the relatability factorThis factor is nothing but the amount of kinship it brings to the buyerhow relatable they find you.
Did you know? 86% of the consumers say that the brand’s authenticity plays a pivotal role in deciding which brand they like! Create a personality for your brandlet it speak for itselfThe values of the brandits visions & missions are the ones that you need to carve to create a niche.
Email Marketing
It is an in-person kind of conversation you can initiate with masses at onceMake different lists of various types of customerssend emails to them accordinglyIntrigue them with the latest newscontestsSuggest rewards for referralsreach out to your new audience with exciting offers.
But how to gather new contacts? SimpleIt is through email search engine tools like GetEmail.ioThe email lookup tool employs AIcomplex algorithms but is very simple for the user to useIt can fetch you multiple email addresses in just a matter of secondsYou can utilise this tool to verify single emails to get updates of bulk emails as well.
Approachable Marketing
A brand, regardless of its size, should be approachable to its audienceWhen I say approachable, it just doesn’t mean good customer serviceIt implies the dynamic contact you have with your public on social media as well.
Actively participate in engaging with the audience on the different social media platformsPost content regularly on Instagram, Twitter, Facebook etc to get an insight into your brand’s demographicits interestsUpload open-ended posts to get a considerable response from your audience.
