How An Effective Demand Generation Strategy Can Boost Business Sales

Demand generation is gaining traction as one of the most important marketing strategies for B2B companiesFor one, it drives awarenessinterest in your products that contribute to reliable revenue generationAnd two, it provides a streamlined, proven,consistent strategy for engaging high-fit leadsretaining them for the long haul.

Demand generation is an umbrella term that covers all your business’s marketing efforts, encompassing all touchpoints in the buyer journey – from convincing anonymous visitors to cross-selling your existing customer baseThis is the fundamental difference between traditional marketing, which merely measures the number of leads brought inDemand generation, on the other hand, measures the actual revenue generated by those leads.

Keep reading to find how demand generation can boost business sales.

Develops A Unique And Memorable Brand Identity

Your brand identity is unique to youinfluences customers’ perception of your businessThis covers basic things such as your tone of voice, colours, logos,messagingbeyondIt includes things such as your unique selling proposition (USP)code of conductIn essence, your brand guides how you interact with clients,also how your employees feel about working at the companythe services or products your create.

Demand generation strategy requires taking complete control over your brandIt usually involves answering questions such as:

• What does my brand represent?
• What is my brand’s narrative?
• Why should clients prefer my brand over my competition?

Finding the answers to these questions can point you in the right directionis one of the puzzle pieces that makes up an effective demand generation strategy.

Create And Reinforce Detailed Buyer Personas

With your brand identity in tow, you can start working on your buyer profilescustomer personasIdentifying best-fit prospects for your product or service is central to the theme of demand generation strategies, both at the individualorganization level.

For the uninitiated, buyer personas involve the identification of the most common pain pointsdifficulties your ideal customers face, how they make decisions, as well as their demographic profile.

This is just as important for B2B companies as it is for customersThe buyer persona you create will target individuals who work for businesses that you think are a good fit for your services.

Creation Of High-Quality Content

Content creation plays an important role in convincing prospects that your product or service is right for themAn effective demand generation strategy requires creating content that is aligned with your customer’s pain pointsIt should also be consistent with your brand identity.

High-quality content creates awareness about a problem people haveinforms them what steps they can take to solve that problemThis is usually where your product or service comes inContent generation is all about discussing the value your organization brings to the table.

An effective content generation strategy encompasses webinars, social posts, emails, blogs, templates,landing pagesConsider investing your timemoney into video creation to maximize your reach.

Capitalizing On Customer Acquisition Platforms

The concept of customer acquisition platforms is simple: you target your audience whenwhere they are ready to convertThis doesn’t have to be just your website, customers also spend a significant portion of their time watching videoslistening to podcastsYou need to consider which platformsacquisition platforms are relevant to your buyer personas.

Timing is also just as important when figuring out where to promote your content or place adsThe trick is to appear in front of prospects when they have the right mindset to convertFor instance, we wouldn’t create ads on a fitness channel because, as a lead generation agency in London, our services require a different media choiceWe would, however, try to advertise on Marketing School Podcast, by Neil PatelEric Siu.

Other ways of content promotion involve PPC, social media marketing, as well as email marketingOnce again, make sure your promotional content or ads are aligned with the way your buyers think.

Optimize Your Marketing Technology Stack

Tech stack optimization leverages how you do business while enabling team alignmentIt can play a pivotal role on improving customer experienceThere is one big challenge in finding the right combination of marketing tools: the constantly changing tech landscapeEven one poorly integrated tool can kill your lead generation abilities.

However, when you choose the right set of tech tools, you can stay on top of important processes from marketing automating to customer management to sales intelligenceMake sure your tech stack is aligned in the best way possible with your goalsenables your team to offer a five-star experience.

While every industry has its own requirements for different tools, most tech stacks include the following:

• Marketing automation software
• CRM system
• Content management system
• Analytics platform
• Business intelligence platform
• A customer service tool

Make sure each system works in perfect synchronization with each other so that your sales personnel can seamlessly perform their daily tasks.

Marketing Attribution

Successful demand generation strategies require an understanding of marketing attributionhow they contribute to company revenueTo make this possible, all decisions you make should be based on data that leads you to that decision, especially with your overall marketing strategy.

This requires regular reporting,  keeping everyone in the same loop on prioritiesgoal attainmentThis will enable your sales, marketing,customer service teams to easily trackwork towards the same goals to ensure you are heading in the right direction: revenue generationexpansion.

Wrapping Up

Demand generation strategy focuses on bringing in customersgetting them invested in your companyyour offeringsIt requires an identification of the best-fit prospectsthen retaining them for cross-selling.

This will allow you to acquire repeat business, which in the long run will provide a more reliable source of growthrevenue.

Find out how you can deploy a powerful demand generation strategy that works for your companyAt Fyami, we offer successful growth hacking services that lay the foundation for businesses worldwideClick here to start a conversation.