Explore Some Effective Vinyl Banner Printing Tips
Banners are an excellent way to draw attention to your businessThey are time-testedeffective if done wellSince there is an overwhelming amount of advertisement everywhere these days, it is vital that any banner you release is designed wellcan leave a good impression on the viewerThe purpose of a banner is to grab someone’s attentionget the point across in a limited time before they move onThis is why you must focus on contrastsimplicity above all when designing your company’s next bannerHere are some ways to make the most effective banner designs.
Follow the Hierarchy of an Advertisement
The hierarchy of an advertisement involves including the three Bs according to the EntrepreneurThe first B is about the brandYou must incorporate your organization’s logo to boost your brandSecond, create a Buzz by using a specific word that steals the showgenerates audience interestFree is an extremely popular word like Free Trial, etcThirdly, pushing your target audience into responding to your CTA like click on this link! The buzz could prove to be helpful in reinforcing this sort of badgering by adding a touch of urgency.
Pick Fonts Carefully
There is no such thing as an all-purpose banner designYou need to tailor the layouttypography based on how highfar you expect the banner to be from those who come across itThen, you must ensure it is larger than the bare minimum size needed to view it at that distanceA good rule is the 10:100; every 100 feet of visibility maps to 10 inches on your letteringIf you are placing the banner along a road that sees traffic going by very fast, you want the font size to be very large, compared to a banner standing outside a park, for example.
Smart Copy is Essential
Vinyl banner signs have one major challenge: the short duration in which the message must be conveyedThis is usually no more than two to five seconds for most banners, which means that convoluted text is out of the questionDuring the banner printing process, ensure your ad copy is simpleeffectiveWatering it down too much means it is not memorable, but leaning too hard into fancy tag linespuns may lead to people not understanding your message at allThe three-by-five rule is a good guideline: a banner should have no more than 15 words, as three lines of five-word phrases, or five lines of threeIn outdoor advertising, less is more.
Consider Contrast
To grab attention quickly, you must pick color combinations that are strikingeasy to read, like white on blue, black on white, or similarly contrasting palettesIt’s also important to consider the background of where the banner will be put upFor clear skies, anything that stands out enough will do, but with trees, walls,so on, you should consider a thick solid border in black or white.
Get an Idea Regarding the New Background of the Banner
It is of pivotal importance to know the backdrop of the bannerIt is a wise idea to see on what color background the banner will ultimately be postedThere could be several backdrops like a brick wall, a forest background, or just a temporary fenceThat knowledge can go a long way in choosing the graphicsidentifying the appropriate contrasting colors for your bannerKeep in mind that your vinyl banner will grab the maximum audience attention provided it stands out from the rest in terms of design, color,graphics.
Conclusion
Aside from designing the banner, you must consider how it is put upYour banner needs to be the right size for space, or it risks getting dwarfed by the stand or other banners around itYou can consider hanging the banner with sewn ropes, reinforced grommets, or pole pockets, or adhesives as wellFurther, if your sign will be placed in a way that people would be able to see both sides, you should definitely consider a double-sided bannerWith these ideas in mind, you will be able to spin up excellent banners that attract potential customersboost your bottom line tremendously.
Rachael is a content writer at sendkoala.com, who has written on a Ultimate Resume Guide, from colored diamonds to SEO softwareIn her spare time, she enjoys singing, sketching, cooking,video games.