Banners are an excellent way to draw attention to your business. They are time-tested and effective if done well. Since there is an overwhelming amount of advertisement everywhere these days, it is vital that any banner you release is designed well and can leave a good impression on the viewer. The purpose of a banner is to grab someone’s attention and get the point across in a limited time before they move on. This is why you must focus on contrast and simplicity above all when designing your company’s next banner. Here are some ways to make the most effective banner designs.
Follow the Hierarchy of an Advertisement
The hierarchy of an advertisement involves including the three Bs according to the Entrepreneur. The first B is about the brand. You must incorporate your organization’s logo to boost your brand. Second, create a Buzz by using a specific word that steals the show and generates audience interest. Free is an extremely popular word like Free Trial, etc. Thirdly, pushing your target audience into responding to your CTA like click on this link! The buzz could prove to be helpful in reinforcing this sort of badgering by adding a touch of urgency.
Pick Fonts Carefully
There is no such thing as an all-purpose banner design. You need to tailor the layout and typography based on how high and far you expect the banner to be from those who come across it. Then, you must ensure it is larger than the bare minimum size needed to view it at that distance. A good rule is the 10:100; every 100 feet of visibility maps to 10 inches on your lettering. If you are placing the banner along a road that sees traffic going by very fast, you want the font size to be very large, compared to a banner standing outside a park, for example.
Smart Copy is Essential
Vinyl banner signs have one major challenge: the short duration in which the message must be conveyed. This is usually no more than two to five seconds for most banners, which means that convoluted text is out of the question. During the banner printing process, ensure your ad copy is simple and effective. Watering it down too much means it is not memorable, but leaning too hard into fancy tag lines and puns may lead to people not understanding your message at all. The three-by-five rule is a good guideline: a banner should have no more than 15 words, as three lines of five-word phrases, or five lines of three. In outdoor advertising, less is more.
To grab attention quickly, you must pick color combinations that are striking and easy to read, like white on blue, black on white, or similarly contrasting palettes. It’s also important to consider the background of where the banner will be put up. For clear skies, anything that stands out enough will do, but with trees, walls, and so on, you should consider a thick solid border in black or white.
Get an Idea Regarding the New Background of the Banner
It is of pivotal importance to know the backdrop of the banner. It is a wise idea to see on what color background the banner will ultimately be posted. There could be several backdrops like a brick wall, a forest background, or just a temporary fence. That knowledge can go a long way in choosing the graphics and identifying the appropriate contrasting colors for your banner. Keep in mind that your vinyl banner will grab the maximum audience attention provided it stands out from the rest in terms of design, color, and graphics.
Aside from designing the banner, you must consider how it is put up. Your banner needs to be the right size for space, or it risks getting dwarfed by the stand or other banners around it. You can consider hanging the banner with sewn ropes, reinforced grommets, or pole pockets, or adhesives as well. Further, if your sign will be placed in a way that people would be able to see both sides, you should definitely consider a double-sided banner. With these ideas in mind, you will be able to spin up excellent banners that attract potential customers and boost your bottom line tremendously.
Rachael is a content writer at sendkoala.com, who has written on a Ultimate Resume Guide, from colored diamonds to SEO software. In her spare time, she enjoys singing, sketching, cooking, and video games.