Opening a Virtual Restaurant: Everything You Need to Know
Are you looking for the fastest way to get riches in the foodservice industry? What about if you consider expanding your physical brickmotor building before going into debt? Try a virtual restaurantBefore you start a virtual restaurant, you need to read this article to know everything requiredthe guidelines for its success.
Virtual restaurant comes in different names including ghost restaurant, online-only restaurant, delivery-only restaurantdark kitchenIn virtual restaurants, the majority of business activities are conducted via a tablet, smartphone or computer.
Virtual restaurants lack the traditional storefront like large dining rooms, signagedécorThe only requirement for a successful virtual restaurant is a kitchena good delivery system.
The Working Principle of a Virtual Restaurant
Virtual restaurants work in a straightforward way where customers contact the restaurant via mobile application (if there have one) or websiteThrough an online site or software, customers can have a full view of the menu, place an orderpay for the food they ordered either by bank transfer, credit card or any applicable money transfer platform.
After placing an order, the virtual restaurant website notifies the kitchen management to start preparing the particular foodWhen ordering food in a virtual restaurant, you need to include the location of delivery.
The delivery system consists of a driver who will transport the food to the indicated location when the meal is ready.
The funds are released to your business once the customer receives the ordercompletes the transaction.
Benefits of Owning a Virtual Restaurant
Fewer Risks
Risk plays a big part in all-new business entitiesHowever, starting a virtual restaurant poses fewer risks compared to a traditional restaurant.
The simple nature of a virtual restaurant reduces expenses like utility staffs, furnituresquare footageA virtual restaurant ensures that you don’t invest heavily in facilities before making money first.
Lower Overheads
A virtual restaurant eliminates the need for buying storage frontage, elaborate décorexpensive dining roomsInvesting in this business model helps to reduce your overall overhead to a minimum requirement to do business.
In some case, a delivery driver is not necessaryutilities like TVtelephoneTherefore, you will improve your business bottom line by doing away with the overhead expenses.
Fewer Staff Members
Labour forms one of the essential factors of production in the restaurant industryTraditional restaurants require a lot of staff, ranging from food runners, hosts/hostesses, food prep to waiters staff.
A virtual restaurant only needs chefs, cooksfood prep staffsallowing you to reinvest in your business using the money you saveThat means you will have more resources to market your business or hiretrain staffWith COVID-19 cases continuing to impact the restaurant industry across the world, be mindful of food healthsafety by offering employees online food handler’s certification training via providers like 360 Training.
Simple Testing of New Market
It is not easy testing new market in the food industry especially traditional restaurantsThere are a lot of costsrisks involved when testing a new market since it may require a new location.
With a ghost restaurant, you can use a central location to test a new market without the much effort, costwaste of time required to start a storefront.
Tips for a Successful Virtual Restaurant
Avoid LayoutEquipment Skimping
You should avoid skimping on equipment or layout if you decide to outfit your ghost restaurantThe designequipment of a restaurant can distinguish between an unhappyhappy teamProfessional equipmenta well-designed kitchen will translate to well-prepared foodhigh-quality services.
Both layoutequipment affect food qualityteam productivity hence the main factors that affect your business success.
Kitchen Sharing
Kitchen sharing is becoming popular with the increase in the popularity of virtual restaurantsIn this technique, several virtual restaurants rent a space in a well-equippedlarge kitchen for all their activities.
The two main benefits of kitchen sharing are shared technology cost like inventory trackingzero equipment, infrastructuremaintenance cost.
Kitchen sharing is the best way of reducing operationmaintenance costs even if you decide later to move your virtual kitchen to its dedicated space.
Considering the increase in online use these days, especially third party home delivery, opening a ghost restaurant poses great successHowever, it would be best if you start by knowing the advantages of owning a restaurant to understand what you are up againstYou can make your way up to success with a virtual restaurant by starting with kitchen space for rentWith time you can have your own kitchen to facilitate easy deliverysetting up of business systems.
